TWELVE THIRTYFOUR started in the middle of a pretty uncertain time in our lives.

It wasn’t some lifelong masterplan or a business we always knew would exist. It was just two best mates trying to figure things out, chasing an idea that felt bigger than us, hoping it might become something real one day.

In one of our rooms sat an old retro flip clock with no battery in it. It was there purely for decoration, permanently set on the time 12:34.

Then somehow, we started seeing those same numbers everywhere - Google Maps arrival times, receipts, Facebook Marketplace listings, the time when we’d randomly check our phones, street numbers, you name it.

At first it felt like coincidence. But after a while, it honestly started to feel comforting, like a quiet reminder that we were heading somewhere, even if we didn’t fully know where yet.

When we found out 1234 was an angel number that symbolised growth, progress, and new beginnings, everything clicked.

That was the exact season of life we were in. Trying to grow. Trying to take risks. Trying to back ourselves one step at a time.

So we built TWELVE THIRTYFOUR around that feeling. Not perfection. Not having life figured out. Just progress.

We know everyone is carrying something. Goals, pressure, uncertainty, dreams, self doubt - whatever it may be.

And we hope that whenever someone sees TWELVE THIRTYFOUR, whether it be on our gear or on something completely random, it reminds them that they’re still moving forward, even on the days it doesn’t feel like it.

Because the biggest things in life are never built overnight. Just step by step.

Much love,
Jono + Jayson